Team WPP strikes again as DraftFCB loses Coors
Miller Coors, the North American beer venture between SAB Miller and Molson Coors, has sacked long-time Coors agency Interpublic-owned DraftFCB and succumbed to the temptations of an offer from WPP to...
View ArticleTeam WPP takes another step towards world domination as it bags $1.5bn Bank...
They all laughed when WPP’s Sir Martin Sorrell started to put together client-focussed teams from his sprawling empire, to pitch for the world’s biggest clients. The short-lived experiment with WPP’s...
View ArticleFord’s new Go Further campaign says we’re the technology masters now
Chrysler is laying on the emotion with ‘Imported From Detroit’ while we wait to see what Joel Ewanick’s new Goodby Silverstein/McCann Commonwealth construct will come up with for General Motors’...
View ArticleFacebook IPO hit by General Motors ad switch
General Motors global CMO Joel Ewanick (pictured) has instigated a number of big waves since taking over at the US car giant and he’s just launched another one: pulling all the company’s media spend...
View ArticleGM marketing boss Joel Ewanick drops another media bombshell with decision to...
When was there ever a CMO like General Motors’ Joel Ewanick? Hard on the heels of dumping Facebook from his advertising schedule in the week of its IPO, Ewanick (pictured) has announced that he’s...
View ArticleNow GM’s Joel Ewanick buys Manchester United
Or some part of it anyway, as General Motors and Manchester United have scheduled a press conference in Shanghai tomorrow to announce a marketing deal. GM, you may recall, is based in Detroit and Man U...
View ArticleGeneral Motors dumps high profile global marketing boss Joel Ewanick
Well, well, the world’s most famous marketer, General Motors global CMO Joel Ewanick (left), instigator of the Commonwealth agency for Chevrolet and the decision to award all the company’s $3bn global...
View ArticleGM’s Chevrolet dumps ‘Chevy Runs Deep’ for ‘Find New Roads’ as it chases...
‘Chevy Runs Deep’ was the solution to reviving Chevrolet, by far General Motors’ biggest brand, chosen by now-departed global CMO Joel Ewanick and his initial agency choice Goodby Silverstein. Now Alan...
View ArticleJoel Ewanick’s great idea – the Commonwealth in-house GM agency – finally...
In the ancient world when a leading figure had fallen out of favour they used to destroy all his statues (hers didn’t get them, alas). Much the same has been happening to departed General Motors CMO...
View ArticleGoodby Silverstein produces textbook business to business campaign for...
Many business to business campaign are dull, dreary things, seemingly designed more to flatter the client than say anything useful. When they essay humour, in a bid to sweeten the corporate pill, the...
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